ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions
DURHAM, NC (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an event held March 21 at Tribeca Rooftop in New York City. Keen was among more than 500 companies in the burgeoning martech sector to enter; it was a first-time win for the unified marketing metrics and optimization provider.
In announcing Keen’s selection, ClickZ said, “Keen has an impressive commitment to enabling the most informed decision possible. Judges praised their solution for dealing with the main marketing pain points of predicting success and ROI of investments.”
“We were thrilled to win,” CEO and Co-Founder Greg Dolan said. “We do believe we’re solving a tough problem for marketers whose most important goal is revenue growth in an industry that has not had the benefit of metrics that are able to measure and optimize financial impact. We are grateful to ClickZ for its leadership in recognizing and celebrating achievement in martech.”
About Keen Decision Systems
Keen Decision Systems is a software-as-a-service company whose mission is to help marketers build winning brands. Keen’s unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions in real-time about the most effective marketing investments, by channel, investment level and timing. Keen’s customers experience an average 25 percent improvement in brand performance in year one. Keen Decisions Systems is based in Durham, N.C.