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Keen OS
Keen AI Cortex
Solutions
Keen Operating System
Keen Measure
Keen Plan
Audience
Keen OS for brands
Keen OS for agencies
Partners
Integrations
Use Cases
Annual planning
Demand planning
Marketing measurement
Media planning
Customers
Resources
Insights dashboard
Blog
Playbooks
Videos
Marketing dictionary
View all resources
Company
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Awards
In the News
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Keen resources
September 16, 2025
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Time decay attribution model: What it is and how it works
Explore how time decay attribution assigns credit to marketing touchpoints and if it’s the right fit for your measurement strategy.
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