Keen resources

budget planning

Video
A promotional graphic for a live conversation with Brad Keefer from Keen on how to turn marketing attribution into weekly revenue decisions.

How to turn marketing attribution into weekly revenue decisions

Most teams report on last quarter; few can steer next week. See how leading brands turn attribution into weekly revenue decisions.
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Case Study
Team members from an independent CPG agency celebrating the budget they secured thanks to Keen's budget planning support

Independent CPG agency secures multi-million-dollar budget with Keen

See how a CPG agency used Keen to secure a multi-million-dollar budget with data-backed revenue scenarios and faster approvals.
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Case Study
A woman applying a global beauty brand's product

Global beauty brand transforms quarterly planning with proven accurate forecasting

See how a top global beauty brand improved marketing forecast accuracy to 2–3% variance with Keen’s real-time optimization & scalable planning process.
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