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Keen Insights is a weekly blog for data-driven marketers seeking to continuously improve their ability and capability to link their marketing investments to business growth using metrics that close the “Marketing Proof Gap” with the C-suite.

Why It’s Time to Think Outside The Box with TV Advertising

Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’  martech options. While it can feel easy— and even right—to invest in the [...]

How to Boost Your Marketing Attribution For a More Profitable 2020

“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data [...]

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