Keen Insights is a weekly blog for data-driven marketers seeking to continuously improve their ability and capability to link their marketing investments to business growth using metrics that close the “Marketing Proof Gap” with the C-suite.
3 Key Factors Missing from Your Marketing Mix Model
There's no shortage of uncertainty when building your marketing plan. Juggling the ever-evolving landscape of tactics, channels, and consumer preference is hard enough—nevermind that traditional [Read More]
