Keen Insights is a weekly blog for data-driven marketers seeking to continuously improve their ability and capability to link their marketing investments to business growth using metrics that close the “Marketing Proof Gap” with the C-suite.
How to Make 2020 Your Year to Break Through
We always look forward to Christine Moorman's CMO Survey, one of the most robust and timely reports on the state of marketing. But this report was particularly exciting because hidden in plain sight among its [...]