Keen Insights Archives

Why It’s Time to Think Outside The Box with TV Advertising

Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’ martech options. While it can feel easy— and even right—to invest in the [...]

Keen Decision Systems2019-12-17T10:28:44-05:00December 17th, 2019|Tags: 2020 marketing planning, data-driven marketer, Decision Quality, decision support, Digital vs. Traditional Media, Marketing, Marketing Mix, marketing strategy, Successful marketing decision-making|

How to Make 2020 Your Year to Break Through

We always look forward to Christine Moorman's CMO Survey, one of the most robust and timely reports on the state of marketing. But this report was particularly exciting because hidden in plain sight among its [...]

Nanette Kirsch2019-10-09T15:24:12-04:00October 15th, 2019|Tags: how marketing drives growth, Marketing Analytics, mobile marketing, Predictive Analytics, social media|

Where Did All the CMOs Go? What You Need to Know

The relentless pressure to drive growth keeps marketing in the C-suite's hot seat. In fact, CMOs have the shortest tenure in the room these days; but recently, things have taken a surprising turn for the [...]

Nanette Kirsch2019-09-30T12:43:31-04:00October 1st, 2019|Tags: CMO, marketing metrics, marketing under fire, Predictive Analytics, SmartBrief, vanishing CMOs|

How to Boost Your Marketing Attribution For a More Profitable 2020

“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data [...]

Keen Decision Systems2019-08-26T13:26:10-04:00August 26th, 2019|Tags: 2020 marketing planning, data-driven marketer, Decision Quality, decision support, Marketing Analytics, marketing financial contribution, Successful marketing decision-making, Unified marketing measurement|

This is the One Thing Your Competitors Hope You Don’t Try Next Year

Here's a post you're not going to want to share too widely because we're about to reveal some jaw-dropping findings from ClickZ's research that could radically challenge your plans--and your outcomes--for 2020. Join ClickZ and [...]

Keen Decision Systems2019-08-23T12:18:17-04:00August 14th, 2019|Tags: 2020 marketing planning, data-driven marketer, Marketing decision support, marketing financial contribution, Predictive Analytics|

How to Know if You’re Spending Enough on Marketing: Keen Launches New Solution

Keen's just-released non-sales response solution helps marketers optimize their budgets to achieve their non-sales goals. If you're bonused on reaching marketing goals for things like awareness, impressions, brand health or something else, it's time to [...]

Nanette Kirsch2019-08-26T11:03:19-04:00August 7th, 2019|Tags: B2B Marketing, data-driven marketing, Decision Quality, digital marketing, Marketing Analytics, marketing metrics, Marketing ROI|

Keen Named Best Predictive Analytics Platform ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions

NEW YORK (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an event held March 21 at Tribeca Rooftop in New [...]

Greg Dolan2019-08-26T11:13:11-04:00August 6th, 2019|Tags: Marketing Analytics, marketing metrics, Popular Post, Predictive Analytics|

The Proof Is In The Numbers

Findings of a recent survey suggests that while most CMOs remain reluctant to adopt predictive analytics, those who embrace the technology are leapfrogging their counterparts, with lift typically from 10 to 25 percent, with some [...]

Keen Decision Systems2019-08-26T11:15:00-04:00June 27th, 2019|Tags: Big Data, data-driven marketer, data-driven marketing, Decision Quality, decision support, marketing metrics, marketing mix modeling, measuring marketing awareness, News and Trends, Predictive Analytics, Successful marketing decision-making, Unified marketing measurement|

These Marketers are Crushing It; Here’s How

An interesting thing happens when you give a marketing leader real insight into how their programs are driving financial performance: They overachieve. It’s partly the highly competitive nature of marketers, augmented by data-driven insights about [...]

Keen Decision Systems2019-08-26T11:18:19-04:00June 20th, 2019|Tags: 2019 marketing planning, CMO, Decision Quality, decision support, marketing metrics, marketing strategy, marketing wins|

3 Ways to Get the Right Amount of Digital in Your Mix

Decision Point: How can you balance all your marketing channels to grow your business? Our last post highlighted some ways the digital portion of your marketing mix can get seriously out of whack and the problems this presents. This week we’re looking on [...]

Keen Decision Systems2019-08-26T11:21:58-04:00May 21st, 2019|Tags: data-driven marketing, digital advertising, digital marketing, Digital vs. Traditional Media, marketing decisions, Marketing Mix, marketing objective|