Keen Insights is a weekly blog for data-driven marketers seeking to continuously improve their ability and capability to link their marketing investments to business growth using metrics that close the “Marketing Proof Gap” with the C-suite.
September 7th, 2022|Blog, Keen Insights|
With our economy settling into a recession, it’s likely many brand marketers and P&L owners are facing unprecedented challenges in the market. Inflation, supply chain [Read More]
September 1st, 2022|Keen Insights, Marketing|
Marketing complexity has ushered in the age of the mathematician marketer, meaning analytic skills have never been more necessary. The ability to create and produce a [Read More]
June 29th, 2022|Keen Insights|
It’s annual planning time. The time of year when brand marketers put on their armor and prepare for battle, presenting past results to leadership and [Read More]
April 26th, 2022|Keen Insights|
There's no shortage of uncertainty when building your marketing plan. Juggling the ever-evolving landscape of tactics, channels, and consumer preference is hard enough—nevermind that traditional [Read More]
December 1st, 2021|Keen Insights|
Keen’s Chief Commercial Officer Enid Maran recently moderated a roundtable for the ClickZ Summit, called, “Creating the Right Strategy and Leading Marketing in a New [Read More]
November 24th, 2021|Keen Insights|
What Other Ways Can I Positively Impact My Next Marketing Plan? Get Your Guide
November 12th, 2021|Keen Insights|
Use it or lose it. It’s an age-old challenge for corporate marketers: In the waning days of 2021 what investments can you make ahead of [Read More]
October 27th, 2021|Keen Insights|
Preparing for the Unexpected “History has taught us to expect the unexpected.” So said one of the respondents to ClickZ’s recent survey, sponsored by Keen [Read More]
October 5th, 2021|Keen Insights, Marketing|
Have you ever jerked your car’s steering wheel in reaction to an imminent threat, only to realize your overcorrection presented an even bigger risk? That’s [Read More]
September 30th, 2021|Keen Insights|
Challenger brands might be the little fish in a big pond, but their key advantage comes from embracing risk and innovation to stand out from [Read More]
September 20th, 2021|Keen Insights|
“Opportunities come to us every day in the form of decisions.” So says Mike Whitaker, author of The Decision Makeover. If this holds true, then [Read More]
September 8th, 2021|Keen Insights|
On October 27, I will have the privilege of moderating a roundtable for Keen Decision Systems at the ClickZ Data Summit: “Finding the Human Touch [Read More]
