Keen Insights is a weekly blog for data-driven marketers seeking to continuously improve their ability and capability to link their marketing investments to business growth using metrics that close the “Marketing Proof Gap” with the C-suite.
October 5th, 2021|Keen Insights, Marketing|
Have you ever jerked your car’s steering wheel in reaction to an imminent threat, only to realize your overcorrection presented an even bigger risk? That’s [Read More]
September 30th, 2021|Keen Insights|
Challenger brands might be the little fish in a big pond, but their key advantage comes from embracing risk and innovation to stand out from [Read More]
September 20th, 2021|Keen Insights|
“Opportunities come to us every day in the form of decisions.” So says Mike Whitaker, author of The Decision Makeover. If this holds true, then [Read More]
September 8th, 2021|Keen Insights|
On October 27, I will have the privilege of moderating a roundtable for Keen Decision Systems at the ClickZ Data Summit: “Finding the Human Touch [Read More]
August 20th, 2021|Keen Insights|
Discover how you can boost the returns on your seasonal marketing plan with these four killer strategies featured in this infographic. Download The Full [Read More]
