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Changes to marketing strategy to extend beyond traditional seasonal support lead to significant increases in marketing ROI

Changes to marketing strategy to extend beyond traditional seasonal support lead to significant increases in marketing ROI

By leveraging the Keen Platform, Dramamine was able to predict the financial impact of incremental marketing investments as well as create optimizations in real time to model a plan to drive incremental revenue.  Learn how this brand was able to use historical data and future looking scenarios to justify changes to their strategy.

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Better insights and data-driven decisions leads to better results for leader in the tea industry

Better insights and data-driven decisions leads to better results for leader in the tea industry

Keen worked with a leader in the tea industry, Twinings, to analyze the historical results of their Specialty tea brand to optimize against a fixed budget and maximize profitability.  Learn how this brand was able to unlock additional future marketing spend backed by insights from the Keen Platform.  

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Keen’s portfolio view opens a national consumer brand’s umbrella

Keen's portfolio view opens a national consumer brand's umbrella

Allocating your marketing budget across multiple brands doesn’t have to be a daunting task.

Keen helped a leading consumer brand streamline and enhance its marketing strategies across seven product lines. By evaluating the financial contribution of each channel for the brand's portfolio, Keen was able to identify specific shifts to optimize spending by week across products and channels. This optimization produced a 3.1 percentage point improvement over the previous marketing approach, resulting in an additional $24.1M in profitability. The brand successfully implemented this data-driven plan, achieving a payback time of less than 1.5 days net their investment in Keen.

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World’s third largest confectioner scores sweet results

World's third-largest confectioner pumps fresh air into Airheads and Mentos brands

Discover marketing measurement that does more than measure your success.

Keen worked with the world’s third-largest confectioner Perfetti Van Melle to pump some fresh air into their TV strategy for iconic brands Airheads and Mentos. Industry measurement guru Bill Mackison leveraged Keen’s future-focused models to de-risk what appeared to be a risky TV investment decision: breaking the 40-GRP rule of thumb. Learn how the confectioner sweetened its results with a different TV strategy, backed by insights from Keen.

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From shut down to rebound (Bob’s Discount Furniture)

From shut down to rebound (Bob's Discount Furniture)

What you’ll learn from this case study:

- How one furniture retailer's agile strategy propped up their back-half sales in the midst of COVID-19 store shutdowns

- How the team navigated lost foot traffic and re-opened their stores with their strongest marketing performance to-date and healthy marketing spend levels

- How to increase your agility so you can pivot quickly in response to the unexpected in 2022 and beyond