Posts in category: Case Study

In this case study, learn how one brand followed the marketing mix recommendations from the Keen Platform and was able to increase profit and contributed revenue despite a media budget cut. 

In this case study, we will share the positive impacts four of Keen's clients experienced when they followed an always-on marketing approach suggested by the platform.  We will share how an optimized marketing plan that distributes marketing investments throughout the year achieve better short and long term results as opposed to a seasonal marketing or transaction driven strategy.

By maximizing the power of the Keen Platform, this challenger brand used the platform's capabilities to pivot their strategy and find the right mix that would achieve their new growth goals in the most profitable way possible.

Read the full case study to see how this team was able to drive revenue and profit with less investment.

By leveraging the Keen Platform, our dental product client was able to test scenarios for their traditional TV marketing plan.  They scenario they landed on indicated investing an additional $1.8M could deliver millions in additional topline growth and profitability, compared to their status-quo plan.

Read the full case study to see how this team accepted the risk and outperformed the projected ROI and made TV the single largest driver of brand growth in that year.

By leveraging our Platform, Keen's B2B telecommunications client was able to understand which marketing tactics were the most effective and where their marketing plans could be improved.  Learn how this brand was able to build a model of the marketing tactics and major drivers of B2B leads which resulted in smarter marketing decisions which led to a 10% increase in B2B leads.

By leveraging the Keen Platform, Dramamine was able to predict the financial impact of incremental marketing investments as well as create optimizations in real time to model a plan to drive incremental revenue.  Learn how this brand was able to use historical data and future looking scenarios to justify changes to their strategy.

In this case study, learn how this sausage manufacturer's marketing team nearly doubled its marketing ROIs in the midst of a 36% budget reduction, with accelerated top- and bottom-line growth, after optimizing their strategy with Keen.  

Keen worked with a leader in the tea industry, Twinings, to analyze the historical results of their Specialty tea brand to optimize against a fixed budget and maximize profitability.  Learn how this brand was able to unlock additional future marketing spend backed by insights from the Keen Platform.  

In this case study you will learn how three different flight schedules impacted the net profit for one brand and if flighting your advertising budget is the right strategy for your business.

Get the most out of your shopper marketing strategy. See how Keen helped this food product company optimize their retail specific programs to better penetrate their retail stores and increase revenue by $4 million.