Posts in category: eBook

This eBook will help you:

- Understand the close alignment between modern finance and marketing leadership roles

- Deploy the VALUE framework for aligning with finance and practical steps you can take starting today

- Benchmark your progress showing marketing’s financial impact against that of other marketing leaders

This eBook will help you:

- See the increasing overlap between finance and marketing’s priorities and how to take advantage of this trend to drive more value in your role as a finance leader and for your business

- Identify action steps you can take as a finance leader to form a powerful alliance with your marketing counterparts

- Learn how to achieve better marketing metrics that demonstrate marketing’s financial impact on your business

In this eBook you will learn:

- The top five trends taking over the alcoholic beverage market in response to the pandemic

- Two real-life examples of how innovative brands are using what they call their “full knowledge estate” to pivot quickly in response to uncertainty

- Changes you can implement into your marketing strategy to account for the shifts in how consumers are purchasing and consuming alcoholic beverages