Posts in category: Guide

The traditional method of marketing mix modeling (MMM) relies heavily on assumptions and guesswork, resulting in limited insights into the effectiveness of past campaigns. At most, directional decisions can be made based on historical performance. 

Enabled by the dexterity, flexibility, and speed of machine learning, the Keen Platform functions from a data-first approach which allows brands to quickly adapt, evolve, and adjust to a constantly changing environment while providing detailed guidance that delivers ROI and lift opportunities.

Here are some things you can expect from the Keen Platform:

- Drives significant financial improvements

- Delivers real-time, comprehensive ROI

- Estimates marketing’s long-term impact

- Connects marketing directly with financial performance

With the landscape of marketing in constant flux, it's more vital than ever for marketers to stay on top of trends, both historical and hypothetical, when allocating budgets and committing to returns.

In this guide you will learn:

- Some major shortcomings of traditional MMM approaches

- The value of planning tools that prioritize performance and profitability

- Key components a decision-making solution should have to achieve an optimized marketing mix

In this guide you will learn:

- The influence seasonality has on your marketing and brand performance

- Four strategies you can implement to make the most of your brand’s seasonal sales cycles and extend your expected returns beyond your peak season

- Real-life examples of how brands implemented seasonally optimized marketing plans across their marketing mix to drive high returns year-round

This guide will teach you:

- Three must-know trends that are leading the global pet care market’s growth and demand

- How to strategically navigate the crowded and competitive pet industry to drive value for your pet care brand

- Channels pet-care marketers should keep an eye on when planning their current and future investment strategies

In this guide you will learn:

- How to better understand and account for seasonality and its influence on sales and marketing

- Real-life examples of how a deeper understanding of seasonality can help you increase marketing’s financial contribution year-round.

- Four strategies you can implement to optimize your seasonal marketing strategy and improve profitability

In this guide you will learn:

- The trends that are re-defining — and challenging — the role of e-commerce in your marketing team’s marketing mix

- Strategic ways to balance your marketing team’s investments in e-commerce, digital, and brick-and-mortar to drive profitability for your business

- How you can de-risk some of your most pressing decisions, especially when it comes to decision-making during a time of uncertainty that can feel like a make or break for your business