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Keen Launches Solution to Model Marketing’s Leading Indicators

Keen’s New "Marketing Leading Indicators" Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics DURHAM, NC (BUSINESS WIRE)-- Keen Decision Systems today launched a new product as part of its award-winning, predictive marketing analytics platform [...]

2019-08-26T11:06:35-04:00August 7th, 2019|

Keen Named Best Predictive Analytics Platform

ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions DURHAM, NC (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an [...]

2019-08-06T15:59:30-04:00March 22nd, 2019|

Keen’s Clients Increase Profitability 40% in 2018

Unified Marketing Measurement and Optimization Platform Demonstrates Power of Data-Driven Marketing   DURHAM, N.C.–(BUSINESS WIRE)–Marketers for leading consumer brands drove a 40.4 percent increase in overall profitability using Keen Decision Systems’ unified marketing measurement and [...]

2019-08-26T12:52:16-04:00January 18th, 2019|