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ReveNew: Breaking Down Silos to Make Better Marketing Decisions from a Holistic Perspective

ReveNew: Breaking Down Silos to Make Better Marketing Decisions from a Holistic Perspective

In this video, Keen's Greg Dolan and Bain and Co.'s Cesar Brea talk about the value of coordination and cross-functional collaboration when it comes to making marketing decisions from a holistic perspective. They also discuss the importance of in-campaign optimization and developing an ethos of lightweight integration–both organizational- and data-wise–to get your brand through the recession.

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ReveNew: Overcoming Common Marketer Knee-jerk Reactions in a Down Economy

ReveNew: Overcoming Common Marketer Knee-jerk Reactions in a Down Economy

In this episode of ReveNew, Greg Dolan and Cesar Brea discuss common knee-jerk reactions by marketers when faced with a recession, like cutting all the spend or moving money into the wrong categories, and why they are bad for business. Plus they dive into the importance of having an end-to-end perspective when implementing digital transformation efforts in order to support your quarterly and yearly initiatives and goals.

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ReveNew: Identifying Problems in Your Marketing Plan and Optimizing in Challenging Times

ReveNew: Identifying Problems in Your Marketing Plan and Optimizing in Challenging Times

In this video, Bain & Co.'s Cesar Brea and Keen's CEO and Co-Founder, Greg Dolan, break down some necessary first steps for marketers to take when preparing for challenging times. They include: being aware of all potential problems and their cause, selecting the correct problems to focus on where to optimize, and planning next steps to be more effective in these areas.

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ReveNew: Troubleshooting Common Challenges in the Current Recession

ReveNew: Troubleshooting Common Challenges in the Current Recession

In this episode of ReveNew, Cesar Brea and Greg Dolan discuss the impact of supply chain, labor, and inflation challenges in the current recession and how they are impacting marketing decisions. Plus, the importance for marketers to understand their purchase path and know where their bottlenecks are, so they can shift their attention and spend to those places.

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Keen Takes: How Marketers Can Prepare for Big Shopping Events

Keen Takes: How Marketers Can Prepare for Big Shopping Events

Marketers often get pressure (and sometimes overexcited) to invest heavily into marketing around shopping events. The problem is they often don't see the returns they are expecting and have limited budget for the remainder of the year - or worse, a loss of confidence from leadership. In this video, Greg Dolan shares how marketers can see the highest return from both shopping events marketing spend and their overall annual spend.

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ReveNew Episode 1 with Andy Judd: Staying Fluid

ReveNew Episode 1 with Andy Judd: Staying Fluid

In the premier episode of ReveNew, Greg Dolan and Andy Judd, COO at Laird Superfoods, talk algorithmic complexity, the age of the mathematician marketer, and the importance of leveraging technology with analytical human resources. Plus, they discuss why staying fluid when thinking about your marketing mix is more important than ever—and likely to stay that way for a while.