Posts in category: Video

Join Katie Steyn and Kaitlyn Michalak from Keen Decision Systems as they discuss how AI is more than just a hot topic but a technology that Keen has utilized before it was trending. This technology is helping marketers stay agile and responsive and empowering them to make smart, data-driven decisions in this fast paced digital world.

You are new in your marketing role and you just got tasked with annual planning for the upcoming year - here's how you can create an optimal channel investment plan.

Finance just asked you what Marketing is going to do for the business for the rest of the year — here’s how you can bring a data-backed, finance-oriented answer to the request.

In this video, see how one brand used the Keen Platform to manage their marketing plan after being told there would be a $10M budget cut. Utilizing next generation marketing mix models, the team was able to save time, instantly adapt to changing environments and recalculate new plans in minutes.

Join Greg Dolan, CEO and co-founder of Keen Decision Systems, as he sits down with the CMO of Profitero, Mike Black, in this new episode of ReveNew.

Dive into the world of e-commerce and retail media as they unpack the challenges and opportunities that have emerged from the industry's rapid evolution. With Mike's decades of experience, they shed light on the shift towards omnichannel retail and how businesses can adapt to this new landscape. Discover the game-changing concept of "shelf intelligent media" and learn how to eliminate wastage while improving efficiency.

From dissecting the journey of e-commerce integration into existing structures to predicting future trends, this episode is a must-watch for anyone looking to understand the new frontiers of e-commerce and retail media. Don't miss out on these invaluable insights!

Granularity refers to the level of detail and analysis in decision-making, and understanding individual differences across consumers and markets is crucial in optimizing marketing strategies. However, there is a natural bias to focus on the most granular level, which can be counterproductive when making higher-level, strategic decisions.

In this video, Keen co-founders Greg Dolan and John Busbice discuss several important factors to consider when thinking about granularity in a decision-making framework, including:

- Why the three Cs of cost, complexity, and conflict are important considerations when deciding on the appropriate level of granularity

- How using Bayesian methods that incorporate data from multiple sources and prioritize information over raw data can drive better decisions and optimizations

- How understanding the decision hierarchy in marketing can reduce complexity and emphasize focus on customer objectives

In the past, cookies were a valuable tool for tracking users across devices and browsers, and for attributing conversions to specific marketing campaigns. However, with the rise of privacy concerns and the increasing use of ad blockers, cookies are becoming less effective and in some cases, unavailable.

In this video, Keen co-founders Greg Dolan and John Busbice discuss how the loss of cookies does not mean the end of marketing or measurement. They break down the false assumption that cookies are necessary for targeting and argue that marketers can still create content that resonates with their ideal customer, and measurement can still be done through in-market tests and other analyses.

Learn how modeling at the decision-making level with clean and organized data will help brand leaders maintain robust marketing strategies in a cookieless world.

The marketing landscape is always evolving, and technology has become a powerful tool for evaluating engagement and determining the most profitable next steps for a brand in terms of investment and scope.

In this video, learn how Keen Decision Systems empowers brand leaders to more accurately and quickly plan, adjust and report on their marketing mix strategy ensuring a more efficient way to quantify the impacts of marketing.

In this episode of ReveNew, Keen CEO Greg Dolan and Bill Mayer, executive-in-residence at the private equity firm of Warburg Pincus, talk about how small brands can stay competitive with bigger companies through tough economic times by pivoting their pricing and value strategies. Plus, they discuss why thinking beyond the recession when making spend decisions can help smaller brands drive long-term value and better position them for future leadership opportunities in the market.

At times, it can feel like big retail media, such as Walmart, has all the leverage over CPG brands. As budgets tighten, marketing leaders are left to figure out how to produce the same, or better, results without spending more money—and sometimes making it work with less. Greg Dolan and Liz Mayer discuss how brand managers can hit their goals by changing their spending approach and shifting their focus on a few key areas. Watch this clip to find out more!

Driving organizational change can feel impossible for leaders, but it doesn’t have to be that way. In this clip from our interview with change management expert Liz Mayer, learn how to build a clear, actionable plan to lead your team to success and the components you need to get there.

In this episode of ReveNew, Greg Dolan and Liz Mayer, Partner Omni-channel commerce, talk about an omni-channel approach, retail media, and the importance of both change management and tools in a rapidly evolving market. Plus, they discuss why putting strategy before structure is fundamental when thinking about shifts in company organization in an age of disruption.