The Eckrich team doubled its return despite double-digit budget reductions, thanks to a newly optimized strategy built on insights from Keen Decisions Systems that helped them make some game-changing decisions like:

  • Reallocating resources from college football to direct-equity tactics
  • Increasing shopper marketing to improve merchandising performance
  • Creating continuity in digital, including a significant increase in paid search
  • Increasing consumer spending by $3 million, the threshold for generating profitable returns
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Optimization Opportunities

As it begins planning for 2019 Eckrich will run Keen’s analysis and then build its plan around it, a fundamental shift to a more dynamic and data-driven decision model.

Eckrich Meats

Eckrich

“Where Keen differs in predictability — how its modeling can predict the future — that’s what led us to partner with them”

Elizabeth DiJohn

DIRECTOR OF MARKETING
SMITHFIELD FOODS

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