Eckrich’s marketing ROIs sizzle even on a lean budget

Eckrich’s Marketing ROIs Sizzle Even on a Lean Budget

Boosting marketing’s returns Is an easy win with the right insights.

Smithfield Foods earned $1.58 million in incremental profit, lifting its marketing contribution by 21 percent year-over-year for its two famous brands, Nathan’s famous hotdogs and Eckrich Meats.