“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data and measuring the success of your initiatives across all channels and touch points is tricky business.”
So begins the latest special report from Chief Marketer, and if this dilemma resonates with you, the good news is: The struggle is real.
Keen sponsored Chief Marketer’s “Marketing Attribution: Smarter Ways to Follow The Money,” because we want to help marketers like you learn how to sift through the data to make decisions that drive revenue…with metrics your CFO will trust.
The report profiles how three very different brands — Johnsonville (the sausage guys), Vitafusion and Airheads — are earning C-suite kudos for their data-driven attribution strategies.
Attributing the value of what you do shouldn’t be harder than the work itself. Get this report to learn some practical ways you can improve in 2020.