For many of the Bev-Al clients we work with Keen is the first data modeling solution their leadership has been willing to try. Maybe it’s because Keen’s future-focused models are reliable, even when your data is sparse or poor-quality.
Or, maybe it’s that Keen helps marketers move faster. New clients make their first decision within a couple weeks, and then add new data as they go to update plans in-flight and continually optimize their goal achievement.
Or perhaps it is because Keen helps you pivot with the unexpected to consider external factors like the impact of new competitive labels, the shift in volume from on-premise to off-premise or even the impact of stay-at-home restrictions in your future marketing planning.
With Keen, you can model investments against future-focused goals, regardless of your objective: