Keen’s platform provides a holistic view of your marketing plan including traditional media, digital media, as well as earned media and shopper marketing. You need a neutral, objective perspective on what’s working (and what isn’t). And you need predictive insights that help you decide what to do next, not tell you how you did last year.
What’s really valuable is a blue-sky analysis of the continuously evolving marketing mix to help challenger brands uncover new, innovative, revenue-driving opportunities. With Keen, you can war-game options and risks to create novel scenarios, informed by relevant modeling data, to achieve a defined financial outcome. And, Keen’s patent-pending marketing elasticity engine ensures you get reliable guidance, even if your data is sparse or poor in quality.
With the skyrocketing growth in online since COVID, Keen also supports a digital-only optimization framework in addition to omni-channel scenario planning.