Consumer Goods
The COVID-19 pandemic changed the consumer goods industry forever. Is your brand adapting?

Is optimizing a marketing budget in 2021 really still a thing? Can you know if you make a given level of investment in marketing how much you can expect in contribution to your bottom line?

Yes and yes.

Keen’s MIDA platform gives you the predictive marketing insights you need, regardless of your goal:

Achieving sales targets

Driving the highest value possible from existing marketing budgets

Lobbying for higher budgets where warranted

Keen’s MIDA platform analyzes your current marketing plan and unearths areas where optimization and timing changes are possible.

Let’s see how.