In 2021, consumer goods brands must create marketing budgets based on the present and future, not the past.
Your marketing needs to be forward-looking. It’s time to move away from historical scorecarding based on ROIs. You need speed on your side to make smart, predictive decisions and move nimbly as new programs, media, and opportunities arise.
And the cherry on top is accomplishing all of this within budget, allowing you to implement across all brands, not just your power brands.