Even as brand marketers receive their long-awaited marketing mix modeling reports, many will might be surprised to learn that these iconic performance measurements, which have always been an imperfect measure of marketing effectiveness, are even more limited in value when it comes to guiding future marketing decisions. Here are three reasons why.
Is Your New Marketing Mix Already Stale?
Greg Dolan2020-07-31T09:19:48-04:00July 7th, 2020|Tags: 2021 planning, marketing mix modeling, marketing mix reports|