NEW YORK (Feb. 28, 2019) — ClickZ has named its finalists for the 2019 Marketing Technology Awards from among more than 300 entries, and first-time entrant Keen Decision Systems is a finalist as Best Predictive Analytics Platform
“It used to be that strategy, skill and creativity were the bulk of marketing success. Now, technology is at the core. Companies not investing in the right technologies — or investing in the wrong ones — struggle to keep up with rising customer expectations,” according to ClickZ’s awards website.
“We are thrilled to be in the company of so many martech leaders and to be named a finalist among leading analytics platforms,” Keen CEO Greg Dolan said. “We concur with ClickZ when it comes to the growing, vital role of technology in helping marketers effectively navigate what’s become a highly fragmented, complex and dynamic marketplace. Technology is the key to helping marketers make the most profitable decisions with their marketing dollars, with the precision and agility required to win. We’re honored to be counted among the leaders who are making this happen.”
According to ClickZ, marketing departments now spend more on technology than on people. Gartner estimates that in 2018 marketers spent 29 percent of their marketing budgets (up from 22 percent in 2017) on martech. Staffing, on the other hand, accounted for just 24 percent of budget (down from 27 percent in 2017) .
The awards event will be hosted by Scott Brinker (chiefmartec.com). Award winners are determined by a combination of customer voting and the evaluations of a panel of eight expert judges. The ClickZ 2019 Marketing Technology Awards will take place in Tribeca, New York on Thursday, March 21.