Optimizing marketing mix in the connected age

The most successful brands today don’t happen by accident. They require a comprehensive marketing strategy and partnerships with tech products and companies that embrace a forward-looking perspective over ones built on the past alone.

Because the marketing landscape is in constant flux, it’s more vital than ever for marketers to stay on top of trends, both historical and hypothetical, when allocating budgets and committing to returns. With our new guide, we will take you through how old approaches to marketing mixes are falling to the wayside in favor of ones that use data to more effectively and confidently predict ROI.

What will I learn?

• Some major shortcomings of traditional MMM approaches
• The value of planning tools that prioritize performance and profitability
• Key components a decision-making solution should have to achieve an optimized marketing mix