Project Description

Decisive Marketer’s Guide: 5 Moves You Need to Make Right Now

Marketing is becoming more measurable, and companies are expecting more from marketing when it comes to demonstrating financial impact. Learn what you can do right now to begin moving in that direction.

Our eBook covers the five steps to making powerful marketing investment decisions:

  • Set a goal that matters to your CFO.
  • Measure something and measure better.
  • Restore balance between digital and TV.
  • Lower your GRPs.
  • Optimize in-flight.
Cover of Keen's resource "Decision Marketer's Guide: 5 Moves You Need to Make Right Now"