Decisive Marketer’s Guide: Closing Marketing’s Proof Gap
Marketing has an image issue in the C-suite. Known as the “marketing proof gap,” it is the gap in executives’ minds between what marketers claim their impact to be and what they can prove. Learn what you can do to close that gap.
Here’s what our step-by-step guide will teach you:
- Why marketing’s perilous proof gap is so costly.
- How marketing’s “bridges to nowhere” are getting in the way of achieving business goals.
- How to decide on a prime goal, helping you bridge your efforts to your crucial “why.”
- How to ensure the bridge you’re crossing is structurally sound.