Project Description

Decisive Marketer’s Guide: How do I Know if I’m Spending Enough on Marketing

Learn why marketing has struggled to demonstrate financial impact and how new technology advances are changing the game for savvy marketers.

Our eBook covers:

  • Marketing as futures trading: Why it’s so hard to tie marketing spend to quantifiable business impact.
  • Planning cycles that lag the marketplace: Why companies are building the coming year on data that lags the market by 18 months to 2 years.
  • Marketing’s fuzzy math: Why it is possible to measure marketing’s financial contribution.
Cover of Keen's resource "Decisive Marketer's Guide: How to Know If I'm Spending Enough on Marketing"