Eckrich doubles return with Keen-optimized strategy.

Decision Point: How do we optimize after a budget cut?

The Eckrich team pulled out positive ROIs in the face of a 36 percent budget reduction in 2017 and a smaller decrease in 2018.

Thanks to a newly optimized strategy built on insights from Keen Decision Systems, the brand will nearly double its return this year, with accelerated top- and bottom-line growth.