Project Description

Nathan's brand logo, Keen

$1.5 Million in New Profit; 20% Increase in Marketing Lift

In its first full year making data-driven marketing decisions for Nathan’s Famous hotdogs and Eckrich Meats, Smithfield Foods invested an incremental $292,000 in marketing and earned $1.58 million in incremental profit, lifting its marketing contribution by 21 percent year-over-year.

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