Project Description

Nathan's brand logo, Keen

$1.5 Million in New Profit; 20% Increase in Marketing Lift

In its first full year making data-driven marketing decisions for Nathan’s Famous hot dogs and Eckrich Meats, Smithfield Foods used Keen’s predictive analytics software to uncover an opportunity to add $1.58 million in profit for just $292,000 in incremental marketing spend, lifting marketing contribution by 21 percent year-over-year.