Why the marketing chief role matters in today’s data-driven world
The chief marketing officer is a role in transition. As brands invest more in marketing efforts, the tenure of the CMO is getting shorter and some brands are rethinking the role or even getting rid of it altogether. CMOs have to prove their value and communicate to the rest of the C-suite how they contribute to the top and bottom lines. Technology is the key to riding this changing tide in the marketing industry.