When Eckrich’s Budget Got Lean Its Marketing Team Found Choice Opportunities Grow
When the heat is on Eckrich’s marketing team rallied, turning to Keen’s innovative platform to help it make the most of its increasingly lean budget, find choice cuts and even choicer opportunities to drive growth. Keen uses Bayesian modeling and machine-learning algorithms to build future-focused marketing planning scenarios.
Eckrich’s marketing team then war-gamed various scenarios to optimize its budget, adjusting spend to the threshold of diminishing return across various tactics, cutting costly sponsorship programs and doubling down on its more efficient digital and equity-building tactics. Get the skinny on just what they did and how it delivered.