In order to win their markets, sales operations and brand managers need to assess these programs against other marketing investments.
Decision Point: How Can We Optimize Both Revenue and Household Penetration?For this packaged food brand, strong household penetration is a leading indicator of future [...]
82% lift in marketing contribution $27.4M in revenue opportunity Perfetti Van Melle (PvM) knew better measurement could lead to better results when [...]
Decision Point: How do we optimize after a budget cut? The Eckrich team pulled out positive ROIs in the face of a 36 [...]
When this leading consumer brand decided to unify its nearly $30 million marketing budget across all product lines, its marketing team turned to [...]
One of Keen’s perishable-product clients turned to MIDA to help the organization take a broad strategic assessment of its trade and marketing investments. [...]