In order to win their markets, sales operations and brand managers need to assess these programs against other marketing investments.
How to improve the consumer journey in-store.
Eileen Adcock2021-02-11T15:06:32-05:00A food products company approached Keen to develop retail-specific models across its top five stores.
How household penetration indicates future growth.
Eileen Adcock2021-02-10T16:54:16-05:00Decision Point: How Can We Optimize Both Revenue and Household Penetration?For this packaged food brand, strong household penetration is a leading indicator of future [...]
Courageous marketers make a bold move…and win.
Eileen Adcock2021-02-10T16:49:33-05:00Decision Point: Should We Double Down on TV? The Marketing team of a small, but mighty dental product had been using Keen to fine-tune [...]
World’s third-largest confectioner pumps fresh air into Airheads and Mentos brands.
Eileen Adcock2021-02-10T16:39:05-05:0082% lift in marketing contribution $27.4M in revenue opportunity Perfetti Van Melle (PvM) knew better measurement could lead to better results when [...]
Eckrich doubles return with Keen-optimized strategy.
Eileen Adcock2021-02-10T16:32:36-05:00Decision Point: How do we optimize after a budget cut? The Eckrich team pulled out positive ROIs in the face of a 36 [...]
Keen’s Portfolio View opens a national consumer brand’s umbrella.
Eileen Adcock2021-02-10T16:28:11-05:00When this leading consumer brand decided to unify its nearly $30 million marketing budget across all product lines, its marketing team turned to [...]
How to take a strategic approach to marketing and trade spending.
Eileen Adcock2021-02-10T16:57:01-05:00One of Keen’s perishable-product clients turned to MIDA to help the organization take a broad strategic assessment of its trade and marketing investments. [...]
Nathan’s drives growth in a dog-eat-dog world.
Eileen Adcock2021-02-10T16:56:50-05:00$1.5 Million in New Profit; 20% Increase in Marketing Lift In its first full year making data-driven marketing decisions for Nathan’s Famous [...]
