New Insights on How to Value Your Marketing Investments
Eileen Adcock2019-08-16T12:28:45-04:00Marketing metrics are evolving and are increasingly focused on measuring the financial impact of marketing investments. What are the emerging metrics and [...]
Decisive Marketer’s Guide: How do I Know if I’m Spending Enough on Marketing
Eileen Adcock2019-08-16T10:25:32-04:00Learn why marketing has struggled to demonstrate financial impact and how new technology advances are changing the game for savvy marketers. Our [...]
Decisive Marketer’s Guide: 5 Moves You Need to Make Right Now
Eileen Adcock2019-08-16T10:14:50-04:00Marketing is becoming more measurable, and companies are expecting more from marketing when it comes to demonstrating financial impact. Learn what you [...]
Decisive Marketer’s Guide: Closing Marketing’s Proof Gap
Eileen Adcock2019-08-16T10:22:44-04:00Marketing has an image issue in the C-suite. Known as the "marketing proof gap," it is the gap in executives' minds between [...]