Predictive Marketing Analytics Archives

Cover of Chief Marketer and Keen joint report on marketing attribution

Marketing Attribution: Smarter Ways to Follow the Money

Choosing the Right Solution, Predictive Marketing Analytics

David Bass2019-08-22T15:19:45-04:00

The Marketing Technology Awards 2019

Predictive Marketing Analytics, Why Keen

David Bass2019-08-22T15:34:24-04:00

Trust Your Gut But Validate With Data: How Smithfield Foods Uses Unified Marketing Measurement

Predictive Marketing Analytics, Why Keen

David Bass2019-08-22T15:43:57-04:00

front page of ClickZ webinar on the what, why, and how of predictive analytics

Webinar: The What, Why and How of Predictive Analytics

Predictive Marketing Analytics

David Bass2019-08-23T11:55:10-04:00

The What, Why and How of Predictive Modeling: Do You Really Need Another Piece of Martech?

Predictive Marketing Analytics

David Bass2019-08-22T15:27:00-04:00

Eckrich Doubles Return with Keen-Optimized Strategy

Predictive Marketing Analytics, Why Keen

Eileen Adcock2019-08-20T07:42:45-04:00

Front page of Keen's case study "Keen Creates Integrated Marketing View of Physician-Level Marketing"

Keen Creates Integrated View for Physician-Level Marketing

Predictive Marketing Analytics, Why Keen

Eileen Adcock2019-08-20T07:44:00-04:00

How to Optimize a Multi-Brand Portfolio

Predictive Marketing Analytics, Why Keen

Eileen Adcock2021-05-12T12:13:39-04:00

When this leading consumer brand decided to unify its nearly $30 million marketing budget across all product lines, its marketing team turned to Keen to prioritize and optimize its centralized strategy.

Cover of Keen's resource "It's All in the Timing: How to Make Better, Faster, More Profitable Marketing Decisions"

Decisive Marketer’s Guide: How to make better, faster, more profitable marketing decisions.

Choosing the Right Solution, Predictive Marketing Analytics

Eileen Adcock2019-08-16T10:37:45-04:00

Traditionally, advertising has not had insight into WHEN it is most profitable to activate various marketing channels and tactics. It's been a [...]

Cover of Keen's resource "Marketing's Missing Links: How Adding Timing & Environmental Factors to Marketing Analytics Fosters Better Decisions, More Reliable Revenue Forecasts & Stronger Brands"

Decisive Marketer’s Guide: How to Account for Timing and Market Factors and Boost Your Marketing Results

Choosing the Right Solution, Predictive Marketing Analytics

Eileen Adcock2019-08-16T10:28:01-04:00

In the emerging segment of "unified marketing measurement and optimization," technology-driven solutions like Keen's are adding important new capabilities to account for [...]