Trust Your Gut But Validate With Data: How Smithfield Foods Uses Unified Marketing Measurement
David Bass2019-08-22T15:43:57-04:00
The What, Why and How of Predictive Modeling: Do You Really Need Another Piece of Martech?
David Bass2019-08-22T15:27:00-04:00
Keen Creates Integrated View for Physician-Level Marketing
Leigh Silverstein2019-08-20T07:44:00-04:00
Decisive Marketer’s Guide: How to make better, faster, more profitable marketing decisions.
Leigh Silverstein2019-08-16T10:37:45-04:00Traditionally, advertising has not had insight into WHEN it is most profitable to activate various marketing channels and tactics. It's been a [...]
Decisive Marketer’s Guide: How to Account for Timing and Market Factors and Boost Your Marketing Results
Leigh Silverstein2019-08-16T10:28:01-04:00In the emerging segment of "unified marketing measurement and optimization," technology-driven solutions like Keen's are adding important new capabilities to account for [...]