The martech landscape continues to expand and companies are spending at least 25% or more on martech technologies. The million dollar question comes down [...]
Rebranding the CMO.
Eileen Adcock2021-02-10T17:29:25-05:00Why the marketing chief role matters in today's data-driven world The chief marketing officer is a role in transition. As brands invest more [...]
Marketing Attribution: Smarter Ways to Follow the Money.
Eileen Adcock2021-02-10T17:25:47-05:00The key issues in measuring—and proving—marketing’s impact across the organization In today’s world, driving business growth is job one for marketers. To prove [...]