What You’ll Learn In This Guide:

• How you can strategically use your position as an innovative “underdog” in the marketplace to successfully position yourself against other brand “giants.”
• Three key insights challenger brands can act on now to ensure their marketing plan will drive value in 2022.
• How two marketing executives at fellow challenger brands stay competitive in the marketplace by implementing a triangulation strategy when building optimal marketing plans.

Keen Puts The Power In Your Hands