Project Description

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3 Rocks Challenger Brands Can Grab For Their 2022 Slingshots

What You’ll Learn In This Guide:

  • How you can strategically use your position as an innovative “underdog” in the marketplace to successfully position yourself against other brand “giants.”
  • Three key insights challenger brands can act on now to ensure their marketing plan will drive value in 2022.
  • How two marketing executives at fellow challenger brands stay competitive in the marketplace by implementing a triangulation strategy when building optimal marketing plans.
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