Project Description

Connect Your Marketing Mix Decisions To Your WHY With Confidence

What You’ll Learn In This eBook:

  • How the marketing proof gap is paralyzing many marketers as they try to align their marketing mix decisions around driving growth.
  • Action steps you can take to prioritize your marketing investment decisions around your business’ financial goals.
  • The critical components to bridging the gap between the perceived outcome of your marketing decisions and the actual financial results they are driving.

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