Project Description

How One Marketing Measurement Guru Used Keen to Generate A  Million Dollar Opportunity

Discover Marketing Measurement That Does More Than Measure Your Success

Keen worked with the world’s third-largest confectioner Perfetti Van Melle to pump some fresh air into their TV strategy for iconic brands Airheads and Mentos. Industry measurement guru Bill Mackison leveraged Keen’s future-focused models to de-risk what appeared to be a risky TV investment decision: breaking the 40-GRP rule of thumb. Learn how the confectioner sweetened its results with a different TV strategy, backed by insights from Keen.

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