Project Description

How Retail Marketers Can Quickly and Successfully Respond To The Unexpected

What You’ll Learn From This Case Study:

  • How Bob’s Discount Furniture’s agile strategy propped up their back-half sales in the midst of COVID-19 store shutdowns.
  • How the Bob’s team navigated lost foot traffic and re-opened their stores with their strongest marketing performance to-date and healthy marketing spend levels.
  • Steps you can take to increase your agility so you can pivot quickly in response to the unexpected in 2022 and beyond.

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