What You’ll Learn In This eBook:

• The increasing overlap between finance and marketing’s priorities and how to take advantage of this trend to drive more value in your role as a finance leader and for your business.
• Action steps you can take as a finance leader to form a powerful alliance with your marketing counterparts.
• How to work alongside marketing to achieve better marketing metrics that demonstrate marketing’s financial impact on your business.

Keen Puts The Power In Your Hands