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Marketing Metrics: The Definitive Guide For Finance Leaders In An Era Of Digital Transformation

What You’ll Learn In This eBook:

  • The increasing overlap between finance and marketing’s priorities and how to take advantage of this trend to drive more value in your role as a finance leader and for your business.
  • Action steps you can take as a finance leader to form a powerful alliance with your marketing counterparts.
  • How to work alongside marketing to achieve better marketing metrics that demonstrate marketing’s financial impact on your business.

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