Project Description

Meet Meredith
See How Keen Helps Her – And Her Brand – Win

Keen not only helps Meredith see the big picture, it charts the path to get there

Meredith “war games” scenarios across her marketing mix (digital, traditional media and even shopper programs) to achieve one of three business goals:

  • Get the most bang for the buck from her current budget
  • See how much more she’d need to maximize revenue.
  • Or, focus on long-term profitability.