Project Description

Why The Chief Marketing Officer Role Matters More Than Ever In Our Data-Driven World

What You’ll Learn In This eBook:

  • Why the Chief Marketing Officer role is disappearing from the C-suite at major companies like Coca-Cola and Hyatt Hotels, despite spending upwards of $1 trillion on marketing a year.
  • How to leverage technology and a future-focused approach to your investment decisions in order to secure marketing’s seat as a value driver for your business.
  • Ways to “speak the same language as their C-suite” and prove the financial contribution tied to your marketing decisions.

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