Resources
Learn How to Optimize Your Marketing Spend
Resource Library
Explore Keen’s library of case studies, eBooks and other content designed to help you understand how better marketing metrics can help you drive business growth.
How to Optimize a Multi-Brand Portfolio
When this leading consumer brand decided to unify its nearly $30 million marketing budget across all product lines, its marketing team turned to Keen to prioritize and optimize its centralized strategy.
Decisive Marketer’s Guide: How do I Know if I’m Spending Enough on Marketing
Learn why marketing has struggled to demonstrate financial impact and how new technology advances are changing the game for savvy marketers. Our [...]
Decisive Marketer’s Guide: How to make better, faster, more profitable marketing decisions.
Traditionally, advertising has not had insight into WHEN it is most profitable to activate various marketing channels and tactics. It's been a [...]
Decisive Marketer’s Guide: How to Account for Timing and Market Factors and Boost Your Marketing Results
In the emerging segment of "unified marketing measurement and optimization," technology-driven solutions like Keen's are adding important new capabilities to account for [...]
Decisive Marketer’s Guide: 5 Moves You Need to Make Right Now
Marketing is becoming more measurable, and companies are expecting more from marketing when it comes to demonstrating financial impact. Learn what you [...]
Decisive Marketer’s Guide: Closing Marketing’s Proof Gap
Marketing has an image issue in the C-suite. Known as the "marketing proof gap," it is the gap in executives' minds between [...]
