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ReveNew: 3 Things to Do When Facing Marketing Budget Cuts

ReveNew: 3 Things to Do When Facing Marketing Budget Cuts

In this episode of ReveNew, Cesar Brea and Greg Dolan discuss several things brand managers can do when being asked to still grow with more limited resources, including spending at the bottleneck and improving their ability to leverage the data they’ve already invested to have. Plus they talk about the evolving role of data and advanced technology platforms in driving future marketing decisions and plans.