Agency Partners
Learn How Keen Bolsters Your Agency’s Credibility While Ensuring Your Programs Create Value For Your Clients

Keen agency partners header

Your clients rely on you to guide their marketing investment decisions: How much? Where? When?

Balancing risk is part of the equation. But in today’s fragmented and fluid marketplace such decisions are more nuanced and complex than ever. Keen’s top clients speak of triangulating their decision making to balance insights from:

  1. Internal expertise
  2. Agency partners
  3. Predictive analytics like Keen’s

Keen’s platform seamlessly leverages your agency’s existing metrics via future-focused algorithms so you’ll also be able to answer questions like this one:

If we invest more in marketing what can we expect in terms of revenue, profit and shareholder value?

Build A Strategic, Powerful Case For Your Client’s Next Marketing Plan

It’s an all-too-familiar scenario: Your agency brainstorms innovative creative to move your client’s brand forward.

But now you have to also figure out where, when and how much to spend to put against it to deliver profitable returns.

Keen’s solution ingests your past metrics and uses a Bayesian modeling approach to build future-focused models. You can then run scenarios across all channels — online, offline and shopper marketing — to create a recommendation, complete with forecast, to achieve your client’s goals. The most exciting aspect of Keen’s solution is it’s a live platform, so you can adjust the plan based on client feedback, add results as you execute and continue to optimize.

Imagine the impact on client satisfaction–and retention–as your team provides accurate, financially based insights about the value of your creative strategy and then executes with confidence that you can deliver.

Keen Is Marketing Measurement That Focuses On Future Opportunity, Not The Past

marketing-opportunity

Keen takes the data and analytics your agency offers to the next level. Your metrics help prove the impact of your clients’ investments.

But what if you also could create accurate, predictive forecasts of  the results their next commitment can deliver? Use Keen to:

  • Model next year’s plan
  • Prepare for a profitable new product launch
  • Demonstrate the value an incremental investment with your agency can generate
  • Why sustaining marketing spend is better than “going dark” in an economic downturn

In addition to ingesting your agency’s marketing metrics Keen’s platform is powered by a patent-pending marketing elasticity engine that helps you predict opportunity for new channels you don’t have past experience to draw on. Machine learning continually expands, strengthens and improves your insights and results.

Keen Partners With Agency To Help Retailer Rebound From Store Shutdowns

When the pandemic hit in early 2020 Bob’s Discount Furniture was forced to close its stores as a result of the mandated store shutdowns. With the loss of foot traffic as their main sales indicator, the Bob’s team and their agency Havas Media leveraged Keen’s platform to test and build different marketing plans that would help the retailer maintain profitability in the second half of 2020.

Havas’ recommendations were bolstered by Keen’s forward-looking models to help guide the Bob’s teams’ timing of investments and spending allocations across their regional stores, enabling the retailer to navigate the store closures successfully and re-open in mid-June with one of their strongest returns to date.