It’s an all-too-familiar scenario: Your agency brainstorms innovative creative to move your client’s brand forward.
But now you have to also figure out where, when and how much to spend to put against it to deliver profitable returns.
Keen’s solution ingests your past metrics and uses a Bayesian modeling approach to build future-focused models. You can then run scenarios across all channels — online, offline and shopper marketing — to create a recommendation, complete with forecast, to achieve your client’s goals. The most exciting aspect of Keen’s solution is it’s a live platform, so you can adjust the plan based on client feedback, add results as you execute and continue to optimize.
Imagine the impact on client satisfaction–and retention–as your team provides accurate, financially based insights about the value of your creative strategy and then executes with confidence that you can deliver.