Analytics & Insights
Show Your Brands The Most Profitable Path Forward With Keen

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As an analytics and insights expert, you’re passionate about leveraging metrics to deliver value and drive growth for your brands. Your industry is changing rapidly, and it be challenging to keep up. Keen’s future-focused, agile solution is your key to staying a step ahead.

Even if you already have a solid analytics and insights infrastructure, Keen helps you level up so you can do more than measure what’s worked in the past. With Keen you can help your marketers focus on the future and build more effective plans that create more value to the business.

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Instead of using your insights and analytics to defend the past, use them to create immediate impact and plan for the future.

The former state of marketing analytics, from MMX to MTA, is to measure past performance and use those insights to defend investment decisions and correlate marketing to sales. But that type of historic analysis is ineffective for driving future growth.

Keen is the perfect complement to your historic measurement capabilities. Keen’s solution works to calculate marginal ROI (mROI) across all of a brand’s marketing channels, determining each channel’s profit threshold, anticipated return and associate risk of achieving a desired outcome, including:

Optimize a fixed budget

Maximize revenue

Maximize long-term profitability, or net present value

Solve for a leading indicator (e.g., foot traffic)

Keen ingests all of the disparate metrics across your entire marketing mix and creates a unified view; its Bayesian algorithm then uses that data to model future marketing-plan options and forecasted financial impact.

As you run scenarios for your brand team on Keen’s SaaS-based platform, you can explore the best marketing mix options to achieve their goals, and deliver prescriptive plan options that detail the channels to activate, the recommended investment levels and optimized timing.

Think about it: You wouldn’t solely rely on analytics from an unusual year like 2020 to shape next year’s marketing strategy. The real-time nature of Keen’s platform lets you instantaneously update scenarios to incorporate brand feedback, or react to the inevitable, unexpected changes that arise during the year, whether it’s a competitive response, distribution disruption, budget cut…or pandemic. The agility, speed and quality of decision-making support you can deliver with Keen make your team an even more valuable asset to the brands you serve, and a key driver in shaping your company’s future growth.

How One Measurement Guru Used Keen To Generate A Double-Digit Million-Dollar Opportunity

Perfetti van Melle knew better measurement could lead to better results when it brought industry-measurement guru Bill Mackison on board. What they didn’t know was how much better things could get with a breakthrough measurement strategy enabled by Keen.

Learn how the world’s third-largest confectioner uncovered a $27.4 million dollar opportunity by using Keen’s solutoin to test and challenge an old-age industry norm about TV advertising.

Download Case Study

Featured Resources

  • Keen Decision Systems Video
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