Brand Marketers
How Well Can You Tie Your Marketing Plan To Top- and Bottom-Line Contribution?

brand marketer

What kind of value will next year’s marketing plan create for your business?

What if you could forecast with confidence what the return marketing will generate and have the ability to pivot quickly to stay on-track as conditions change?

Keen’s future-focused platform can be the difference maker in next year’s marketing plan by creating clear, accurate connections from your channel investments to business growth.

Most Marketing Analysis Is Backward-Looking. It’s Time To Look To The Future And Win.

Keen’s predictive-marketing models enable your business to run scenarios that optimize marketing-plan investments against your financial goal–whatever that goal is: get the most from a fixed budget, maximize revenue or grow long-term profit. As a live platform you can update your plan “in-flight” to react quickly to threats or opportunities and evolve with your business and market, to continually learn and improve marketing’s contribution.

Fast

Build your model and make your first marketing decision in a couple weeks.

Agile and Interactive

Test and iterate as you update new results to stay on track or surpass your goals.

Work With Sparse Data

Keen’s patent-pending marketing elasticity engine helps close gaps in your data so you can make good decisions, even with sparse or poor quality data.

Affordable

Keen is priced to scale across your entire brand portfolio.

Keen’s predictive, future-focused solution lets you simulate your marketing plan to chart the most profitable path forward, before you even commit a single dollar.

Adding Keen to your martech stack not only allows you to plan for tomorrow, but quickly embrace a continuous cycle of planning, execution, learning and improvement to propel your brand and business to new levels of growth and value.

Keen Helps You Predict – And Prove – Your Marketing Plan’s Value

The “Marketing Proof Gap” is the delta between the value CMOs and marketing teams believe they are creating and what they can prove, in part because too many marketing metrics are non-financial. Marketing technology that models the future, with speed and accuracy can play a key role in bridging this gap and building confidence, credibility and resources for your marketing organization..

With Keen, you can achieve objectives such as:

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Make unified decisions across channels

Keen’s platform unifies your analysis across online, traditional media and even shopper marketing channels based on financial contribution

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War Game Marketing Scenarios

Keen’s scenarios let you “war game” marketing-plan options across channels and timing before committing dollars

Optimize your spend against a financial goal

Or a leading indicator, such as brand equity, foot traffic or sales qualified leads

Real-time updates

Update your plan to react quickly to such changes as distribution, competition or even unexpected impacts, like a pandemic

Keen In Action: See How Smithfield Curated Million-Dollar Gains For Their Brands

Discover how Smithfield Foods drove $1.58 million in incremental profit, lifting its marketing contribution 12 percent year-over-year.

Download Case Study

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