Improve Marketing Performance by 25%

Future decisions require forward thinking.

Drive growth using the industry’s first and only decision optimization engine rooted in predictive analytics.

With Keen you can:

Accurately and quickly plan, adjust, and report on your marketing mix strategy

run scenarios

Replace the delays and data gaps of the old-school approach with future-powered scenarios

Reveal the best paths to reach your goals by seeing how each marketing decision impacts every other—across your whole funnel

Quantify the impact of all dollars across all channels—by week, over time, and long-term

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Use Case: Keen Gives Smithfield CMO A Curated View Of The Road Ahead

Like many savvy marketing leaders Smithfield CMO Tim Zimmer wanted a broad view of his marketing strategy in one place, so he could make data-informed, high-level decisions across Smithfield’s brand portfolio.

Watch the video below to see how Keen provided Zimmer real-time access to the latest marketing intelligence on his portfolio, customizing his view to prioritize the KPIs most important to him as a CMO for driving growth at Smithfield.

“We think every marketing dollar should be analyzed and directed toward driving the optimal performance for each individual brand and for our total portfolio. Keen has been at the forefront of marketing analytics and has been a trusted partner in our continued focus on marketing mix analytics.”

Tim Zimmer | Chief Marketing Officer

Featured Resources

  • Keen Decision Systems EBook
  • Keen Decision Systems EBook