Drive Value Creation For Your Business With A Future-Focused Marketing Strategy

Businesses spend upwards trillions each year on marketing, yet it’s difficult to forecast, let alone prove, the value created for those dollars.

That’s part of the reason that CMOs have the shortest tenure in the C-suite at just 40 months, according to SpencerStuart.

The rest of the C-suite perceives what is often a CMO’s biggest challenge: Defining marketing’s impact on a business’ growth and revenue with financially relevant, quantitative and predictive metrics. But as AI and machine learning enter the mainstream of marketing-performance management, future-focused metrics tied to financial contribution have become more viable and accessible to marketers.

This type of intelligent, predictive martech enables savvy CMOs to leverage fast, actionable insights to build and regularly update marketing plans, complete with a financial forecast tied to the business’ financial goals. Equipped with this type of real-time, decision-support framework CMOs gain confidence in defending their marketing spend, advocating for additional investment and showcasing marketing’s effectiveness at creating value.

Keen’s future-focused models ensures your marketing strategy directly drives business growth.

Keen’s marketing-planning solution helps CMOs to harness timely insights to guide marketing investment decisions at the portfolio level — across brands– and to help brands determine where, when and how much to spend in order to deliver profitable returns. Keen’s live platform enables your marketing and/or insights teams to “war game” different marketing scenarios across all channels — digital, traditional media and even shopper marketing — to determine the best marketing mix to drive revenue and/or profitability.

The best part? You’re able to execute confidently all while wow-ing the rest of your C-suite peers as you show them how your marketing department is influencing your business’ growth with quantifiable, relevant metrics.