The dashboard uses the data in Keen’s platform as well as other data sources you rely on (e.g., IRI, Nielsen, panel metrics, brand health) in order to assess:
- Overall investment over time
- ROIs over time
- Year-over-year comparisons
- Performance by brand
- Performance by major tactic; by year, by quarter
When brands update their models and run new scenarios, the dashboard updates automatically. Generate monthly and quarterly reports instantly and efficiently with the insights you need at your fingertips.