Leading Indicators

How Do You Measure Success?

In addition to driving sales, marketers often also are accountable for other non-financial leading indicators.

With Keen you can optimize for these objectives as a primary model or sub-model.

 Here Are Some Popular Leading Indicators

Client Success Story

How Household Penetration Indicates Future Growth

Bobs Discount Furniture

This marketing team ran scenarios to optimize for revenue and brand health. Here’s how they achieved both.

Read Their Case Study