An interesting thing happens when you give a marketing leader real insight into how their programs are driving financial performance: They overachieve. It’s partly the highly competitive nature of marketers, augmented by data-driven insights about [...]
In this brief, five-minute video, Keen Decision Systems' CEO Greg Dolan highlights the top marketing trends for progressive companies in 2019, and explains the role of unified marketing measurement in ensuring they deliver. https://youtu.be/vgIXIsmolJo 3 [...]
Travel back in time with us to the equivalent of the marketing Stone Age. A time when survival tools for marketing planning and effectiveness were, well, blunt instruments at best. Traditional marketing mix analyses measured [...]
Like Narcissus in the reflecting pool it's virtually impossible for us marketers to turn our gaze away from our dashboards, clicking, whirring and blinking with impressions, clicks, shares, likes, reach, engagement, open rates and more. [...]
