Case Study

How to Leverage Measurement Innovations for First-Mover Advantage

Keen CEO Greg Dolan offers a sneak preview of AdWeek's webinar, "Build a Breakthrough Measurement Strategy," in which Bill Mackison, Consumer Insights Lead for Perfetti van Melle shares how measurement innovations can create first-mover advantage. [...]

By Greg Dolan|2019-05-28T10:18:58-04:00October 2nd, 2018|Keen Insights|0 Comments

How Eckrich Doubled its Returns on a Shrinking Budget

Two successive years of budget cuts could have left Eckrich's marketing team fighting to keep the status quo; instead they challenged it, turning to Keen's decision-support tool to give them fresh eyes on their marketing [...]