Case Study

How to Leverage Measurement Innovations for First-Mover Advantage

Keen CEO Greg Dolan offers a sneak preview of AdWeek's webinar, "Build a Breakthrough Measurement Strategy," in which Bill Mackison, Consumer Insights Lead for Perfetti van Melle shares how measurement innovations can create first-mover advantage. [...]

Greg Dolan2019-08-06T07:42:45-04:00October 2nd, 2018|Tags: Case Study, Unified marketing measurement|

How Eckrich Doubled its Returns on a Shrinking Budget

Two successive years of budget cuts could have left Eckrich's marketing team fighting to keep the status quo; instead they challenged it, turning to Keen's decision-support tool to give them fresh eyes on their marketing [...]

Greg Dolan2019-08-06T07:42:47-04:00September 11th, 2018|Tags: Case Study, Decision Quality, Predictive Analytics|