What Big CPGs Can Do to Regain their Boost
Every cloud has its silver lining, and for America’s large CPG brands the pandemic offered a shiny one as shoppers stocked up on familiar names in large quantities to shelter at home for who knew [...]
Inside CPG Marketing: What’s Hot, What’s Not and How to Win in 2019
Keen Decision Systems had the pleasure of sponsoring the inaugural MediaPost CPG Conference yesterday in New York City. The event featured some of the best brands, agencies and minds in the business, from CPG leaders like Bayer Consumer [...]
Think Fast: How Marketers Can Get their Decision-Making Up to Speed
Those were the days: pack-a-day smoking habits in the office, two-hour martini lunches, weeks-long planning sessions for once-a-year media buys, and months more waiting for enough data to evaluate. Mad men, indeed. Any marketer today [...]
3 Ways to Drive Better Marketing Performance for Your Brand
Keen's marketing analytics experts identify three steps brand marketers can take today to positively impact your brand's marketing performance. “Trouble lurks for giants in consumer packaged goods. From 2011 to 2015 large CPG companies lost [...]