Keen Decision Systems had the pleasure of sponsoring the inaugural MediaPost CPG Conference yesterday in New York City. The event featured some of the best brands, agencies and minds in the business, from CPG leaders like Bayer Consumer [...]
Those were the days: pack-a-day smoking habits in the office, two-hour martini lunches, weeks-long planning sessions for once-a-year media buys, and months more waiting for enough data to evaluate. Mad men, indeed. Any marketer today [...]
Keen's marketing analytics experts identify three steps brand marketers can take today to positively impact your brand's marketing performance. “Trouble lurks for giants in consumer packaged goods. From 2011 to 2015 large CPG companies lost [...]
