Coronavirus Archives

Here’s Why “Improvise” Is Not a Marketing Strategy

By: Greg Dolan (Originally published on LinkedIn) As we ride the long wave of the COVID-19 pandemic and absorb its economic and social impacts, Christine Moorman and the team at CMOsurvey.org have come out with a timely [...]

Greg Dolan2020-07-02T12:51:10-04:00June 18th, 2020|Tags: Coronavirus, COVID-19, decision support, marketing decision-making, marketing decisions, Pandemic|

Keen Decision Systems Helps Business Respond to Pandemic

DURHAM, NC (March 26, 2020)—Keen Decision Systems, a leading predictive marketing analytics software provider, just announced it is maintaining a forecast on the pandemic’s spread to equip marketers to run data-driven scenarios that will guide [...]

Nanette Kirsch2020-03-26T10:48:42-04:00March 26th, 2020|Tags: Coronavirus, COVID2020, economic first responders, economic impact, marketing response|