What Big CPGs Can Do to Regain their Boost
Every cloud has its silver lining, and for America’s large CPG brands the pandemic offered a shiny one as shoppers stocked up on familiar names in large quantities to shelter at home for who knew [...]
Here’s Why “Improvise” Is Not a Marketing Strategy
By: Greg Dolan (Originally published on LinkedIn) As we ride the long wave of the COVID-19 pandemic and absorb its economic and social impacts, Christine Moorman and the team at CMOsurvey.org have come out with a timely [...]
Keen Decision Systems Helps Business Respond to Pandemic
DURHAM, NC (March 26, 2020)—Keen Decision Systems, a leading predictive marketing analytics software provider, just announced it is maintaining a forecast on the pandemic’s spread to equip marketers to run data-driven scenarios that will guide [...]