data-driven marketing

3 Ways to Get the Right Amount of Digital in Your Mix

Decision Point: How can you balance all your marketing channels to grow your business? Our last post highlighted some ways the digital portion of your marketing mix can get seriously out of whack and the problems this presents. This week we’re looking on [...]

By Keen Decision Systems|2019-05-24T11:56:41-04:00May 21st, 2019|Keen Insights|0 Comments

Want to be a successful marketer? Choose Like One.

In part one of this series, we introduced you to some unsettling realities about how decisions get made on the trillions of dollars invested in B2C marketing each year. This week we turn our attention to the attributes of successful decisions and the dangers [...]